Nokia Resulting In Jiangxi Mobile Communications Market Leader In Strategy And Strategic Thinking

Since the world first GSM network launched by Nokia Networks in1991. After about 15 years development, Now Nokia Networks is one of thebiggest GSM network vendor in the world. It has more than 30% marketshare in Chinese GSM network, China is the key market in the strategic ofNokia global development. Nokia Networks entried Jiangxi province mobilecommunications market in 1995. The paper will discuss how Nokia turn intothe leader vendor in Jiangxi mobile communications market.There are four main parts in the paper. The first part presentedmobile communications market of China, the development situation ofNokia China and its achievement, presented Nokia global strategy and thelocalization strategy in China. In the second part, there's one SWOTanalysis for Nokia networks. In the third part, from organization sales andmarketing point of view, presented Nokia history and current situation inJiangxi market, pointed out its problem, analysised its competitors,at thesame time. Analysised Nokia networks' implementation in telecommuni-cations system and service market by a detail case, analysed its sales andmarketing strategy and system sales tools. Finally, in the forth part, based onwhat have analysised in the past three part, combined Nokia marketing andsales tools in mobile communications, analysised its developing stratagemand sales strategy, presented suggestions for telecommunications systemsales and marketing in Jiangxi mobile communications market.The object of the reach in the paper is based on the marketing ofmobile communications networks system equipment and its service.