Siemens Shanghai Mobile Communications Company Sales System

Since the nineties of the 20th century, telecom industry underwent high-speed progressive stages. The competitors are so fierce in these markets that drive the foreign equipment company to meet disparate demand to customer.Integration and innovation has become two most powerful weapons for enterprise development. Integrating the resource and innovating the products has become the core competitive capacity.The introductory chapter of this article firstly introduce that the background. Research meaning and the study foundation. Expatiate the logical structure and research thoughts subsequently.Through the analysis to actual state of sale system of shanghai Siemens mobile corporation, discover the existent problems, expatiate the stability of organization structure, the continuity of develop new products, position of target market and all things considered to after service and the strategy alliance.On the basis of analyzing the surround environment and inter resource, applying the theory of marketing and industrial market and competition, aim at dig out the potential of shanghai Siemens mobile corp. and attempt to provide the diagnostics to correlative problems and work out a solution to improve the core competitive ability.Then benefiting from other enterprises' successful experience, give the proposal for Siemens to improve the sale strategy in the future.