Study On The Organization System Of Corporate Social Responsibility Management Of China Tobacco

Corporate Social Responsibility has been receiving widespread attention in the society since it has been proposed, although there had been many debates whether enterprises should undertake the social responsibility, from the theory and practice development, it has become a consensus that enterprises should bear the social responsibility. Corporate Social Responsibility is taking stakeholder interests,social and environmental sustainable development into account , creating value for shareholders while enterprises pursuit of economic interests。Enterprises bear corporate social responsibility will make a far-reaching impact on enterprises and social. To social, it can solve unemployment, supply regional development, maintain social stability,accelerate the development of productive forces.To enterprise, it can establish a good corporate image, reduce government control, attract talented people, increase corporate cohesion.In economics,the property theory and stakeholder theory have a significiant on the CSR.According to property theory,the arrangement of property rights leads to the existing of corporate.The main body of market and the owners of production factors award certain rights to corporate,then these rights are seted by laws and institutions.So,we can define that CSR is something the corporate should bare while it enjoy legal rights from the arrangement of property rights.According to stakeholder theory,the existing and development of corporate closely related to the stakeholder which share the risk,pay to the business activities,supeivise and restrict corporate's behavior.So,corporate should not only take some main bodies'interest take into account ,but also the whole stakehold's.The stakehold theory define the CSR on the basis of"the relationship of corporate and stakeholder",it can direct corporate's CSR activities and help corporate difine the scope of CSR.In 1990s,the concept of CSR was intruduced of our country.Compared with the CSR in western country,there are also a lot of shortage on both theory and practice.The development of CSR is not only the task of corporate ,but also the government and society.As the main body of practicing CSR,corporate should establish the concept of CSR,integrate the CSR into stragtegy and daily business operations,establish a stangdardized organization system,establish a scientific and comprehensive evaluation system to ensure the emplementation of CSR.;As a guide,facilitator,regulator,government should develope relevant laws and regulations ,establish standardized criteria system to make uniform referance to CSR;As a facilitator,public opinion addresser,supervisor,socierty should fully publicize and expose the behavior of CSR to create a atmosphere which corpotates are positive to bare CSR.The tabacco industry is a high monopoly industries in China.The annual payment of taxes of tobacco industy account more than 10% of State General Tax.Tabacco industy plays a major role in supporting economic development and maintaining social stability.After 100 years of development,tobacco industy had establish a ralatively mature institutional enviroment.It should lead the development of CSR,role as a pioneer of CSR.Moreover,owing to the hazardous and addiction of tobacco,society have a higher expactations of the CSR of tobacco industy.There are a lot of dispute about CSR of tobacco industy.On the one hand,it damage to public health continuously through produce,sale tobacco,on the other hand,it contribute to the society continuously through undertaking CSR.To this special industy,we should clearly difine the scope of its CSR.Its mainly include the following aspects:practice the mission that"the country's interest is first,the consumer's interst is first";take part in enviromental protection,social welfare actixities,philanthropy;take part in"tobacco control"and"no smoking"activity;ruduce the hazardous ingredients of tobacco and explore a new product to replace tobacco;reduce the number of tobacco companies.So far,CSR activities can be summarized as 6 main areas.They are contribution to state revenue,maintaining social stablity,tar and harm reduction,donnor and teaching assistant,earthquake relief.It can clearly be seen that there are many shortage of the undertaking of tobacco company.From the study of the entire tobacco industry,there are other problems that the awareness of CSR is weak and standardized management is lack.HONGYUNHONGHE group is the bigest tobacco coporate of our country.In the reform of tobacco industry,it is the first company which established a Corporate Governance Structure combined the modern enerprise system and morden property rights system.HYHH group undertake its CSR mainly through donation and sponsor.The manner of undertaking CSR is monotonous and the management of CSR is irregular.HYHH group should introduce"three deadline"strategy to the coporate strategy.The existing and development of corporate should base on the profit,social responsibility and enviromental protection.HYHH group introduce committee system to the establishment of the organization system of CSR.