| In China, consumption tax is a new set of tax reform in the indirect tax in 1994. Consumption tax is a general tax of goods on the basis of a few selected goods to levy, in order to adjust product mix, and guide consumption direction to ensure that national financial revenue. Including on imported cars levied on imported automobile consumption. Once sales tax, it will affect import cost of vehicles, changes in the automobile manufacturers to compete for market, a number of manufacturers will begin to take measures to offset the cost of sales changes. The consumption tax adjustment of the Audi import car marketing and sales impact analysis as a topic of research.This research can be summarized as follows:(1) This research reviewed the automobile market in China in recent years, especially the development of the import car market; outlined China's auto market and the historical development of the import car market, but also from the perspective of different studies to describe the concept car. It helps to promote further research work.(2) For the consumption tax, import auto consumption tax, several adjustments of the description and data analysis to explain the consumption tax adjustment for the import car sales change will have significant impact, emphasizing the automobile consumption tax adjustment on imports of automobiles, especially large displacement of imported vehicles important role.(3) Introducing the Audi imported cars in the overall development of China, focusing on the year 2006 and 2008, the two tax before and after adjustment for Audi cars imported the challenges and opportunities, to the year 2006 and the year 2008 Audi cars in the brand in China' s sales, market share in the data, to achieve the Olympic year 2006 for the year 2008 and tax adjustments to the policy, market, such as marketing strategy for change, but also to the implementation of the two tax Audi cars in the brand sales, market share of the changes and Audi major competitors in the series of changes. The actual data and examples enriched this article.(4) In the above series of analyses and change is given based on the comparison of the two consumption tax adjustment of their own characteristics, time, volume and other changes in the correlation and differences, and analyzes the macroeconomic implications of the same time . So as to sum up the import Audi cars in the future should the adjustment of consumption tax and appropriate and timely to make rapid reaction to lay a good foundation.(5) Consolidated the detailed analysis of (3), (4), from historical data changes sum up the consumption tax adjustment on Audi imported cars in the short term effects and the countermeasures proposed by the Audi brand in the future opportunities and challenges to responses, Audi brand conducive to constantly adapt to the market, consumption tax and other policy changes, continued occupation of the market, enhance brand value.In this paper, on the basis of MBA theory, combined with the consumption tax policy and other relevant theory, and the market supply and demand theory of macroeconomic, the main application of the following research methods of research including four points: (1) Descriptive analysis (2) Time series analysis (3) Correlation and comparative analysis (4) Empirical analysisThis study, in the following areas achieved a breakthrough: First, a comprehensive comparison of the two consumption tax adjustment of China's imported cars on the Audi series of impact, and gave a detailed analysis; This is an important theoretical basis; second, to analyze data, the experiences were summarized, presented the Audi brand to consumer tax adjustment of short and long term strategies and corresponding measures of adjustment; Accordingly, from the macro outlook of the Audi brand in the future opportunities and challenges and gives the Audi brand overall marketing strategy. Both for the theory of China's imported car market research or for the Audi brand planning, marketing officer, has universal practice-oriented.Through the analyses of before and after adjustment for tax Audi imported car sales, this article gave a better understanding of the consumption of imported vehicles Audi impact and effectiveness of the impact of the relationship between economic growth, so as to enhance the ability to grasp market. Only with the correct grasp of the impact on the premise of automobile manufacturers to the right direction, the sales of motor vehicle market competitiveness can be enhanced. Today, in the luxury car market, competition is becoming increasingly intense, the imports of cars have played an important factor in the imported car sales tax that will be further decided the sales of business, in order to resolve fluctuations on the Audi import auto market more effectively, the consumption tax adjustment can target at the Audi imported car sales in response, and understand the impact deeply. This research considers that brand building and advocacy, service quality improvement and advancement, environmental protection, technology and innovative research of new cars in the release, marketing channels and expand these measures are the concluded countermeasures. Enterprises should attach importance to these measures, so as to adapt to tax policies as well as other factors of changes in response to market changes, which has very important realistic significance.Indeed, the market itself is evolving. Consumption tax, such policies are gradually adjusted. The specific issues should be based on market subjective and objective changes in specific analysis and implementation, in accordance with the actual development of specific marketing strategy. At the same time, the pattern of concluding never stop, it will be a long-term and complex but very meaningful work. As times change, the development of economic, changing of the market and policy, continued need for the future work experience in the accumulation process further analysis and research in order to constantly summing up the guiding to Audi brand better development approaches. |
PDF Full Text Request