Brand Marketing Strategy Of The Pharmaceutical Industry

Brand marketing strategy is an important content in the modern Marketing area and strategic management theory.It is widely used in the field of product marketing strategy and administration, the same as importance method to gain marketing share. international pharmaceutical companies, successful Brand marketing strategy has prolonged patent period, earn more future for all companies, which pay attention on it.Also become the criteria for public to recognize the product and its value. Brand marketing strategy is the important measure to promote the value of Brand. Especially in recent years, Brand marketing strategy is becoming the only mean for product differentiation from special strategy of Brand marketing strategy.Medicines are special merchandise which makes pharmacy company different from other merchandises. The production, sale and advertisement of medicaments in the pharmaceutical industry are strictly regulated by government, all those make disbalance between companies and customers,lack of knowledge about medicines, also make their acts of hoice and purchase of drugs are heavily affected by doctors who can prescript the medicaments. Due to the specialty of pharmaceutical industry, drug's Brand marketing strategy has its own characteristicsIn the international pharmaceutical industry, particular attention has been paid on development and administration of Brand drugs.Discovery,development and commercialization of new products are very important for companies to gain market share, but the successfully establishing and maintaining of the Brand for commercialized product is also becoming more and more important for corporations to gain market share and keep competitive advantages. For the well-known international pharmaceutical companies, successful administration of Brand drugs has become an important strategy to extent the life of Brand productions and gain profits from the Brand products.Brand marketing strategy is the major research content of this paper and bases on theory research and empirical study. This paper content six parts, firstly, refer to Brand and Brand value concept. It expounds the necessity and ultimacy of carrying out Brand marketing strategy——promote Brand value base on satisfying customers demand.Analyzing present situation and characteristics of the pharmaceutical industry. Emphasizing the method of strategy analyses, framework establishment, application of result, and specify implement.Aim at providing reference to company Brand managers Face to intense marketing competition, pharmacy companies without fail to establish and application Brand marketing trategic, achievement strong brand, promote customer royalty, make more profit for the organization.