The Competition Strategy Selection And Implementation Of Shangqiuxinke Real Estate Co.Ltd Under The Background Of Macroeconomic Regulation

As a share-holding enterprise focusing on real estate,Shangqiu xinke Real EstateCompany,majored in real estate,has maintained a rapid development since its establishment. However,under the circumstances of aggravating global financial crisis and the National regulation of domestic realestate, Industry environment is undergoing profound changes. Funds chain becomes tighter and tighter andthe competitio becomes more and more Fierce, the whole industry is facing great changes. Seriousresearch the real estate industry of the future situation and making your own behavior,become the importantand urgent work.Based on the management, economics theory as the basis, Combined with the real estate industryand the basic characteristics of the current competition situation, I carried out a detailed analysis andstudy On the environment of xinke Real Estate Company,and Identified development path of xinke RealEstate Company in the future. xinke Real Estate Company should combine its own actual choose avariety of competitive strategy of coexisting pattern.The research is not only benefit for Xinke Real Estate Company’s future decision-making and thebuilding of the core competitiveness as well as to the future project development,but also beneficial forother real estate enterprises to provide some valuable reference and inspiration, so that other real estateenterprises in deepening the understanding on the basis of the situation better adjustment or develop theircompany’s competitive strategy, as the domestic real estate industry future healthy development and makedue contributions to.