Research Of Qingdao Marine Tourism Transformation

The tourism has "the smokeless industry" and "the forever sunrise industry" laudatory reputation. With the petroleum industry and the automobile industry, it is called three big industries in the world and obtains vigorous development in various countries. Qingdao enjoys the high reputation of coast city in domestic and foreign, which is having the advantageous natural landscape and the humanities resources superiority, the tourism has become the pillar industry of the Qingdao economy. Qingdao has the 3S resources which the international tourism most esteems:The sunlight, the sea and the sand beach and have unique Mountain and Sea scenery in China. This has provided the good condition for the marine traveling, nothing but the marine travels is a short board of Qingdao tourism. At present Qingdao's marine Tourist business scale is relatively small and is under the low,disorder and competition condition. The share which occupies in the whole city tourism income may ignore nearly.In recent years, the growth of mail ship traveling economic was rapid in the world, which is regarded as the mainstream of the 21st century tourism development. The mail ship traveling emerged in the 1960s. From the end of last century, it has maintained 8 % high rates of increment and develops most quickly in the world tourism market. It became the advanced tourism program with potential development.According to the international mail ship association (CLIA) statistics, in 2008 the number of person-time participating in the mail ship traveling is 17,000,000 all of the world; China Transportation Association Mail ship Yacht Branch counts that Chinese mail ship tourist will reach 350,000-380,000 person-time this year. In the next two to three years, the Chinese mail ship traveling will have the eruption type development. Qingdao also attaches great importance to the mail ship traveling economy and plans to be the mail ship homeport in China, which will become a very good breach of the Qingdao marine traveling. This article synthesizes various factors to investigate a unique way for the Qingdao marine traveling to open up domestic coastwise route's mail ship traveling. With the SWOT analytic method, this article proof the feasibility of taking Qingdao as the homeport, exploiting domestic cruise route and developing the Chinese characteristic mail ship economy, which provides a prospective idea for the Qingdao marine travel breakthrough.