Research On Clustering Strategy Of Chinese Film Industry

In recent years, with the development of multiple markets and continuous rising of box-office, Chinese Film Industry has gradually become the important element of national economy. Relative to some great powerful countries of movie, Chinese Film Industry doesn't hold a dominant status in the world. How to meet consumer demand, operate movie scientifically, construct effective industry chain is not only a key issue to promote the development of Chinese Film Industry and related Industry, but also a key issue to impact the development of national economy.In view of complexity of film-making and diversity of Industrial demand, the development of Film Industry is not the behavior of individual enterprise, but depending on collective action and spatial gather from film companies and related companies. As famous clustering brands of Film Industry in the world, such as Hollywood of America, Bollywood of India, Fiv of Sweden, Chung-mu-ro of Korea, etc, they have powerful economic ties and superior development because of their distinctive and effective industrial clustering model. For the movie, industrial clustering has been the trend and direction of development. So if Chinese Film Industry want to achieve leaps, it should innovate it's path to look for the ways of Industrial clustering.In fact, Film Shooting Base and Film Theme Park have began to take shape of industrial clustering in our country. However, clustering effect has not yet emerged. This structure ont only destroy economic vigor of Chinese Film Industry, but also bound effective running of it. Nowadays, because of Chinese government attaching great importance to the movie and we learning advanced experience from powerful movie-countries, it's time for Chinese Film Industry to explore the way of industrial clustering so that industrial structure could get adjustment and promotion. The article examine features and conditions of Chinese Film Industry, research obstacles it is facing with in the development of clustering, then provide opinions about constructing distinctive and preponderant clustering district.The article which contains seven chapters can be divided four parts:the first part introduce research background,research subject,purpose and meaning,method and frame; the second part expound theoretical knowledge and case studies about film industrial clustering, these two aspects analyze essentiality and feasibility of Chinese Film Industrial Clustering; the third part is important content of article, according to policy planning and industrial feature, the content discuss factors,mechanism,modes and competitiveness of forming Chinese Film Industry Clustering based on "Diamond Model", put forward some practical suggestion and theoretical thinking about guarantee mechanism of clustering on these foundations, then illustrate all of these with a specific case; The last part is the conclusion, the content summarize innovations and limitations of article through holistic analysis.