The Research On Business Model Of Digital Home Integrated Platform In China

With both popularity of the broadband access services, intelligent home appliances and other electronic products, and increasing demand for user controls over the home electronic products and resources sharing, the focus of digital home networks and applications has been made amongst Telecom Operators, IT industry, and appliance industry, and their development has been further made under the guidance of national information technology policies. Along with the prevalence of the Internet technology, continuing matured technologies and varieties of digital products, Digital Home's theory have been playing a great role in enormous aspects of our daily life and work.Despite of the late start of China's digital home, it has been developed fast and finally formed its own development model, although by both technical and operational trials through years. Moreover, many cities in China, such as Qingdao, Hangzhou and Shenzhen, have been playing a leading role in this procedure. This article will study the development of both domestic and foreign digital home, and based on research on the real business model as a starting point, will present three specific business models-profit model, value creation model and the system theory. In addition, this article will further talk about the relationship between business models and strategies and business plans, which will help discuss national business patterns of the digital home integrated platform in details. However, in order to study the business model, it is a must to start with the analysis of digital home value chain and combine with the goal and value of the integrated platform, since any mistake on this process will disrupt a healthy development of our national digital integrated platform. In order to optimize this digital home integrated platform, this article also analyze its internals, evaluate the key aspects and design goal of a successful platform, comprehend the pros and cons of developing procedures, and provide suggestions on finding a good solution. The major point of this article is to alternate available business models of the digital home integrated platform, from four perspectives, construction cores, marketing strategies, pricing strategies and profit patterns. Also, this article will provide optimized and reasonable suggestions to refine the development patterns of this platform in the aspects of policies, interests, techniques and adaptability.Our national digital home integrated platform plays an indispensable role in our daily life, providing great convenience. As the social proceeds, it will gain more and more focuses. Although problems exist, such as less unreasonable business modes, lack of technical, they can be solved if through hard and continuous improvement. And digital home will mature in trend as well as play a more important role in our future life.