A Studay On Product Market Strategy For J-Nickel Under The International Financial Crisis

The world's real economy is spreading into a deep recession or decline in economic growth by the international financial sub-prime crisis impact. Shrinking demand and the decline of amount and price and oversupply lead to Nickel product sales by the seller's decade-long rapid transformation to a buyer's market. The marketing is difficult. This article mainly studies on product market politics For J-Nickel under the international financial crisis.Based on the analysis in the causes, describes the marketing-related theories such as environmental analysis, STP, Largest market, proposes new ideas and measures for marketing strategy facing the problems for sales. First by the analysis of product characteristics, internal and external environment, market environment, resources, operating status and competitor, this article discusses the necessity of introduction of a new marketing model and the advantages.Next, in order to ensure that the marketing model to be well implemented, the company adopts a series of corresponding product sales strategy. By fully analysis J's nickel marketing organization and personnel,the division of business areas functions, customer groups, conducts a comprehensive analysis of the status, identifys its strengths and weaknesses of existing enterprises for the study of J, the marketing Strategy provides the basis and conditions. And through the analysis of the market environment to identify J's Nickel market opportunities and threats, and thus do know ourselves and win in marketing.. Based on the previous internal and external environmental analysis and the analysis of consumer purchase behavior, combines with market segmentation, target market selection and market positioning strategy formulation and selection, adjusting the J marketing strategy, the implementation of a large marketing (6P) marketing models such as product strategy, pricing strategy, channel strategy, promotional strategy, power and public relations strategy. In the specific implementation process, but also other businesses can learn from the experience of providing.