| After China accessing to WTO, railway industry face the pressure from scorching market competition. As one of Railroad multi-industry enterprises, Sticking to the diversification strategy is the only way for Kinglun Industrial Company to enhance the core competitiveness, and increase market share. Since Kinglun Industrial Company implement the diversification strategy in 2005, the position and action of the company in Lanzhou Railways Bureau have gotten great change. The scale of operation has been on constant expansion, and the company has become the important economic power in multi-industry enterprises of Lanzhou Railways Bureau.The article do a study on Lanzhou Kinglun Industry Company the diversification strategy from five respects using the method of resourcing, Status survey, comparative analysis. The first section sketch the background, meaning, thinking and method of the study. The second section outlines the diversification strategy situation of the company. And find out the problem, make analyzing to the reasons of those problems. The third section analyze the inside and outside environment of the company,, and point out implementing the diversification strategy is an inevitable choice to Kinglun industry company with SWOT analytical approach. The fourth section state Kinglun Industry Company should bring about the diversification strategy with developing coal business which rely on main railway transportation industry, and developing non-coke industry like oils and chemical industry at same time. The fifth section expound the company should insure the diversification strategy smooth going under rationalizing property relations, optimization strategy investors, building learning CorporateCulture and enhancing staffs training.The article Innovation show implement the diversification strategy not only develop the industry which strongly rely on main work, and also involve oils sales industry and learning CorporateCulture building... |
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