Study On The Financial Strategy Selection Of Mature Enterprises

Nowadays, enterprises don't survive and develop in the unprecedented international market competition and complex business environment, because of the important strategic management. Although most of the mature enterprises are large-scale companies of promising development, and their financial management has reached the stage of a more complete, it is necessary to plan the comprehensive financial strategy in the face of plenty of opportunities and tough challenges. Moreover, in the coming of economic recovery, it is more need for mature enterprises, which have experienced economic crisis in 2008, to put the financial strategy on the agenda. As Harord Bierman said, "Although the financial strategy can't convert the disaster business into successful business, it can increase the business success and the chance of long-term survival ". Therefore, the implementation of the financial strategy can help mature corporation to expand the production scale, achieve diversified development objectives, reduce business risk, and further improve enterprise competitive role.This paper first discusses the domestic and international status quo about the financial strategic research, and then analyses the characteristics of financial strategy and financial needs about mature corporation, and summarizes the specific financial strategy based the analysis of corresponding strategic environment and the current economic recovery, at last, these relative theory is putted into practice in order to prove its applicability. Hope that we can really help business managers control the enterprise capital operation and make correct strategic financing decisions from a strategic height, and also help the mature enterprises keep ahead in the economic recovery and the competitive market environment.