The Telemarketing Channels's Diagnostic Report Of Shenzhen Branch Of China Mobile

Call Cente,as the most unique business model of service & marketing channels,is the perfect combination of technology-intensive and labor-intensive.It is the best choice for the enterprises to establish a convenient,customer-oriented services marketing interface. Using it's advantages in active service and accurate marketing,can help enterprises to establish their own core competencies.By analyzing the shenzhen branch of china mobile's status in telemarketing, using of theory and method of enterprise Diagnostic,this article proposed improvement program,and formed many new theories in telemarketing,such as Front life cycle management theory, Services marketing theory, Service Marketing Integration Theory,Channel Collaboration Theory,Business Process Outsourcing theory etc.These Enriched and perfected Telemarketing theoretical models and experiences.It is a valuable contribution and can be referenced for the other enterprises.