The Research Of Project Management For Business Process Outsourcing Product

Outsourcing enterprises in the global division of labor within the industry rationalization, to maximize business operational efficiency, reduce operating costs, improve their competitiveness as a business management strategy. With the development of IT technology, especially in developing countries, expansion, coupled with the past few years developed countries (mainly the United States, Europe and Japan) companies in the increasingly fierce competitive environment, more stringent focus on core business, Business Process Outsourcing (Business Process Outsourcing. BPO) began to develop rapidly worldwide.Outsourcing call center business-oriented one, the other for the majority of users of these enterprises, so the call center system performance and other aspects of agent has a higher service protection. Call center has not only become a multimedia platform to communicate with customers and an important means of communication, but also increasing its own profit center from a cost center to change, as integration of customer contact, customer service, information, information, quality management, marketing and other functions, can intangible value for the enterprise's overall efficiency and tangible profit center. China Unicom is a broadband, fixed line and mobile communications services as one full-service communications services provider with nationwide coverage, around the world, advanced technology, fully functional modern communication networks. Its business process outsourcing services including commercial call centers, data processing and back office management services and other business process services three categories. China Unicom in the construction and operation of commercial call centers have a unique advantage, and has been, and started in the municipal public security, traffic management, postal services, telecommunications, banking, insurance, securities, electricity. IT and TV shopping industry to provide professional and quality service, and expand to all products need to use telephone marketing, service and support large enterprises, the enterprise customer service and support and value added services can be achieved, and greatly improved the industry's service levels and corTesponding operational efficiency.In the above context, the use of project management-related theory, the construction of China Unicom in the call center, functional improvement and market expansion, specialized assessment and implementation of such research, call center outsourcing in order to further establish the brand, to form a new growth point of service outsourcing industry has important theoretical and practical significance.