The Study Of Telemarketing Case About Biostime Call Center

In the21st century, with the popularity of the internet and the rapid development andwide application of information technology, human society has been from the industrial ageto enter to "e-business" era; Global economic integration is irreversible, and enterprisesincreasingly fierce market competition environment, enterprises are looking for customerservice related to the marketing solution. How to further improve the level of customerservice, maintain the old customers, develop new customers, enhance customer satisfactionand loyalty, keep the business volumes and grow and expand market share, has become oneof the most important of all enterprises.As a world-wide enterprise main customer service and marketing tool, call center wasoriginally evolved from air travel services industry, when after the birth of a large-scale,high-capacity telephone SPC telephone exchange, call center is widely used in financialservices, telecommunications and telemarketing companies, consequently quickly formedthe call center industry. Academically, call center as an entity plays the role of the customerservice, sale-marketing, technical support by in-bound and out-bound.In the increasing heated competition of market, developing the telemarketing throughcall center and as a way to help companies obtain more profits has accessed to a wide rangeof applications and success abroad. In China, call center has just been14years, the researchon telemarketing is not enough, further promotion is expected.Biostime, as a premium pediatric nutrition and baby care products provider in China,started from1999. The products family includes infant formula, probiotic supplements,nutrition supplements and dried baby food and series of quality baby care productsmarketed under Biostime.As domestic infant industries competition intense, Biostimeconfront the great challenge, the company must compete with existing foreign brands, alsoneed to spend huge cost to develop a new market, retain old customers. Therefore, how touse this platform and implementation of call center telemarketing to enhance every productscompetitiveness in the market is particularly important.Therefore, this article through research of call center of Biostime telemarketing workpresent situation and existing problems, with maternal and infant industries anddevelopment trends of call center telemarketing, to locate existing telemarketing call centerof Biostime strategies, explore how to combine services and marketing, telephonemarketing and traditional marketing channels, provide direction for the development of callcenter telemarketing, and finally achieve the performance of call center of Biostime telemarketing and constantly improve.