Governance Of Global Value Chain Research On Electrical Appliance Industry Upgrating

In 2008, The American financial crisis erupts, It results in reducing overseas demands massively, The foreign export of Cixi electrical appliances industry is also affected.At present, Cixi electrical industry is subordinate to the global value chain,so, it's status cannot use the global value chain system competitively and effectively, the competitive power seriously insufficient. Therefore, studying how to promote the Cixi electrical industry to the global value chain level and improve it's competition strength, it has become an urgent problem waiting to solve.The purpose of this article is to introduce the global value chain theory to appliance industry, with innovative management perspective,to help the Cixi electrical appliance industry make constructive upgrade strategy, Therefore, through summarizing the value chain industrial promotion theory and the correlation research system and combs,it has established value chain theory and the promotion pattern that is suitable for the place industry colony. established the theoretical framework of global value chains. Elaborated the product craft promotes, the flow promotes, industrial promotion patterns and so on function promotion and chain link promotion. As well as the value chain governance pattern of the producer driven and the shopper driven, has consummated the local industry value chain government system.Theoretically, this article added the smile curve into the global value chain, for the current development status of the Cixi electrical appliances industry, integrate the theory of the added value of the global value chain and smiling curve, to explain the current development status of non-uniform, divided its infancy and already has the advantages of development enterprises, Separately proposing its upgrading methods. Particularly to the initial stage of the enterprise, Apart from strengthening its outside manufacturing capacity, Put forward a fresh start of the program to choose the best products with high added value. perfectly apply to the theory in practice. at the same time reject out low value-added production, the article is also based on value chain governance theory, different driving forces of different modes of governance principles, to determine the driving force of local industrial clusters and the governance model, For the better part of the development of Cixi electrical appliance enterprises to put forward a development model, to determine their upgrade path.In real diagnosis,the article also draws on the experience of foreign electrical appliance enterprises,besides this,it also draws on the successful enterprises in CiXi. Summed up a set of Cixi electrical appliance industry in line with the current upgrading program. To realize electrical appliance industry cluster upgrading, though Cixi electrical appliance industry are required to develop the design, brand development of high value-added sectors, and on the basis of cost strategy to keep the product differentiation and branding strategy. However, neither to deny the role of the current corporate cost-effective strategy,nor to deny enterprises to give up the strong manufacturing capability and cost advantages,it is better to continuously improve the links to high value-added extension of manufacturing capacity, and gradually to the scale-type transformation. Of course, from the perspective of long-term development.because in the context of economic globalization, If we use"the inner growth factor" to study the competitive advantage in the region industry, it is hard to grasp the regional industry to remould dynamic competition; If we overemphasize "the exterior growth factor",it will inevitably affect the colony's development.In brief, Under this research angle of view, the Cixi electrical appliances industry's reforming promotion question is regarded as the area control background which changes unceasingly, and the complex dynamic result of the interior of local industry network as well as the global industry network. Therefore, based on two stratification plane of localized and the globalized,it has the important theory significance and the practice significance on researching industry promotion.