Shanghai Dazhong Tourism Bus Co., Ltd. 2010 Product Differentiation Competitive Strategy

Tourism bus is newly emerging industry after Chinese economic reform and opening to the outside world.The constantly changing competitive environment leads to slight product homogeneity which results in the bottleneck of the field in recent years. Advanced concepts such as business efficiency, technology application, and more environmentally friendly which originate from the 2010 Shanghai World Expo will bring new opportunities to Tourism bus.how to get rid of the mindset and make use of the coming opportunity to drive the development of the area is press for solution. But whether it is in business or academia, there is no study concerning this area and propose effective solutions.Based on the background mentioned above, the paper takes Shanghai Dazhong Tourism Bus Co., Ltd. (hereinafter referred to as "DZ tourism bus") as the study object, utilizes the theories of overall use of the concept of products, market segmentation, product differentiation and consumer behavior, combining with PEST, Five Forces model, SWOT, cluster analysis and perceptual map and other tools, systematically studies the market structure, and proposes differentiation methods and strategies, the study on one hand deepen the understanding of field, on the other hand can help DZ position more clearly and reasonable, hence upgrades its competitiveness, during the process.and also provides some references for further study.