The 2010 Shanghai World Expo Germany Tourism Market Research In Shanghai

Having the goal to be a famous international tourism city, the tourism industry in Shanghai is currently experiencing its booming phase. As a major source of foreign exchange earnings, the inbound tourism plays a significant role in Shanghai’s tourism development. Benefiting from successfully organization of the World EXPO2010, Shanghai has enhanced his international image, influence and touristic attraction. These positive factors are providing Shanghai a golden opportunity to develop its inbound tourism. Germany is the largest outbound tourism consumption country in the world. In Shanghai, the number of international tourists from Germany ranked number4, only lower than the tourists from Japan, the USA and the South-Korea. Based on the analysis of the structure of the German inbound tourism in Shanghai, and the research the German inbound tourism market in Shanghai during the EXPO2010, this paper focuses on the research about the German inbound tourist groups and the German tourism market in Shanghai. In terms of the new challenges posed by the post-Expo era, the suggestions for the development of the German inbound tourism market in Shanghai have been posted. Finally, it emphasized the meaning of developing of the inbound tourism. The development of inbound tourism market will significantly upgrade Shanghai into a famous international tourism city.This paper is divided into5chapters:Chapter I:The introduction about research background, research meaning, and the research content and methodology. Chapter II: The outline of development and the general review. Firstly, it is an introduction of the EXPO’s history and the Shanghai EXPO2010. Secondly, it is the generalization and summarization of the international and domestic research documents about the German inbound tourism during EXPO2010. Chapter III:review and prospect of the development process of the German inbound tourism market in Shanghai. Firstly, it is an organization and Summary of German inbound tourism market, and then, it is the analysis of the basic characters of this market. Chapter IV:Introduction of the German inbound tourism market in Shanghai during the EXPO2010. This chapter introduces investigation and questionnaire design. Based on the data and the investigation results, the author does descriptive analysis from4aspects:demographic characteristics, behavioral characteristics, sociological characteristics and travel characteristics. Chapter V:This chapter is about Research conclusions and suggestions. And the author also does reconsideration about the research limitation.