The Studies Of The Motivation Of The Female Enterpreneur

With the changes of period and the advances of the society, the women in the world improve themselves values unceasingly by women's liberation and all the fights for the equality of men and women. They plough active into the society and take part in the society's various works, then they have an important effect to the social progress and developing. The result makes more and more female not satisfy their current/present situation, so they decide to start their own businesses. As a manager, the female entrepreneur has different characteristic from male. They have the characteristics of self-esteem, confidence, self-support, self-renewal as males, but comparing with the male entrepreneur they are especially rich in emotion and be good at communication, so that the flexibility managerial style which was embodied by female entrepreneur is the future development trend in the managing field. From this it can be seen, the female entrepreneur is a special part of the entrepreneur, because their starting point is much lower then the male and they bear the much more stronger pressures and challenges, but relying on their own efforts, the female entrepreneurs are made up the entrepreneur group together with the male entrepreneurs, and Supporting up a stretch of blue sky of modern economy.Entrepreneur entrepreneurial activity has a clear rational component, from a rational perspective of the entrepreneurs, entrepreneurial activity, not only to in-depth understanding of entrepreneurs, entrepreneurial activity, for raising the level of entrepreneurial activity, improving the business environment has a positive effect. The concept of the entrepreneur is the point of penetration in this paper, by discoursing the current situation of the entrepreneurs home and abroad,the influence factor of motivation, in order for discussing the purpose and motivation of the women entrepreneurship. Entrepreneurial motivations include the need for achievement; wealth needs; recognized needs; personal development needs; independent needs and avoid the need for, because women's entrepreneurial motivation by congenital factors, while the external environment has also been affected.This indicates that entrepreneurs motivated by entrepreneurs in the pursuit of success in the process of formation in the mind of a driving force, is divided into goal-oriented and self-efficacy measure, the entrepreneur's incentive is stronger, namely, goal-oriented and self-efficacy is stronger, the more the entrepreneur has the potential to bring new enterprises, new start-ups with high performance.