(Handicrafts) Crafts Market Development Strategies Of Qingdao Characteristic Culture Street

Along with the economic and social development, handicrafts and crafts market are expanding and becoming more and more prosperous, but relatively speaking, the present research on the development for the phenomenon is not enough. For the long time, many theories including handicrafts and crafts, cultural and creative industries research are separated with practice inland, which can be solved is important for cultural and creative industries "pragmatic" research.The article is based on Qingdao Changle Road Culture Street for the research basis, which can be important for analysis and studying the expanding of the handicrafts and crafts market, getting first hand material through on-the-spot investigation, combining the research achievements of related subjects for analysis. The article is demonstrated by analysis and induction, constructed, etc. On the basis of comprehensive understanding and analysis for Qingdao Changle Road Culture Street, the article is mainly to strengthen investigation and analysis for handicraft and crafts market. Summarizing the advantage and disadvantage of handicrafts and crafts development in Qingdao Changle Road Culture Street, combining the current situation that launched in detail, on the way to strengthen strategy research for the compositions of handicrafts and craft market development. Therefore, this article provides a useful perspective for handicrafts and craft market development in Qingdao Changle Road Culture Street, as well as complementary development for cultural and creative development of Qingdao city. The article is divided to three parts to study.The first chapter discusses and introduces generally about situation compositions of Qingdao Changle Road cultural market. It divides into three parts. The first part, Qingdao Changle Road Culture Street and its business format are comprehensively discussed, and showing some survey data specification to discuss additionally; The second part, manage effectiveness statistics of Qingdao Changle Road Culture Street are summed up and. analysed , focusesing on analyzing handicrafts and handicrafts operation efficiency, which can provide the basis for the below; The third part, Qingdao characteristic street market management and crafts and handicrafts marketing are made analysis and researched, which also provides the basis for the below.The second chapter mainly analysis and researches development trends about handicrafts and crafts market in Qingdao Changle Road Cultural Street which is divided two parts. The first part discusses the development disadvantage of handicrafts and craft market in Qingdao Changle Road cultural street, analysing its advantageous geographical position and the environment,leading philosophy of cultural and creative industries, analyzing consumers demand for handicraft and handicrafts additionally, summarizing the potential consumer group shows ascendant trend ,thus handicrafts and handicraft market expansion in Qingdao Changle Road Cultural Street has advantages; The second part, analyzing the disadvantages of handicrafts and craft market development in Qingdao Changle Road Cultural Street. Respectively from the arts,crafts and handicrafts resources, market management mechanism and brand awareness of cultivating aspects are analyzed and discussed.The third chapter researches and analyses how to extend handicrafts and craft market and find development strategy, which is divided to three parts. The first part makes some instructions on how important and how to enrich handicraft and crafts, which are discussed from products category and product innovation respectively; The second part conceives how to market handicrafts and craft, which is demonstrated from two aspects of construction with brand resources and construction with market chain respectively. The third part is discussed from management system and human resources training mechanisms respectively.