A Study On Shopping Behavior Of Handicrafts In Night Market Of Changkang Road, Chiang Mai, Thailand

Thailand is one of the world’s premier tourist destination countries. With the continuous development of society, the proportion of its tourism industry in the national economy is also growing. In addition, to increase the income of the tourist attractions tickets, Tourism has also led to the development of downstream industries; such as hotel accommodation, catering, shopping centers, logistics, travel agencies, etc. that each year can be earned about tens of billions dollars of foreign exchange.Goes back to the ancient times, China-Thai has a long relationship between both peoples. Hundreds years ago, many Chinese people began to travel on the sea to Thailand to settle, and gradually become an important part of Thai society. The Chinese and Thai peoples’relation has been continuous developing; economic and cultural exchanges between the two countries are also developing at the same time, especially, tourism industry aspect which is important source markets of Thailand. According to the statistics of Chinese and Thai immigration authorities in2011, China is Thailand’s second largest source market; China has also become the third largest tourist destination of Thai people at the same time.Study on Chinese tourists purchase cotton product behavior in Chiang Mai Chang Klan road night market by using questionnaire design, collect the research data, and through the statistical analysis then obtained the analysis result. For each stage in the development of the tourism industry we are related to the whole tourism industry chain of tourism products, services and management to make adjustments, for example:product innovation, service mind of staff and management quality and physical display. This study emphasizes on the purchase cotton product behavior of Chinese tourists in Chiang Mai Chang Klan Road night market. Combined with the development and put forward the marketing strategy to point at Chinese tourists, moreover provide the constructive suggestions for good development of Chang Klan Road night market.