Analysis On The Development Orientation Of ESE Commercial Street

Commercial real estate plays an important role in China's economic development.With the progress of society and the improvement of living standards,under the push of people's consumption demand and market economy development,new business circles and commercial streets have sprung up like bamboo shoots after a spring rain.Especially in recent years,under the influence of national policies and macroeconomic environment,commercial real estate develops more rapidly and the competition is extremely fierce.In such a situation,commercial street operators should actively explore the unique value of commercial street.Starting from the overall positioning of the city where commercial street is located,the development trend of industry,the promotion of regional functions,the pattern of commercial competition,the changing trend of consumer demand and other factors,they should positioning the future development of commercial street and enhance the comprehensive competitiveness of commercial street by means of hardware transformation and business mode guidance.Strength,seek the road of sustainable development of commercial street.Through reading and analyzing a large number of relevant literature about business positioning,on the basis of the achievements of previous research institutes,this paper uses case analysis method to study and analyze the operation status of ESE commercial street,finds out the problems existing in the current operation status of commercial street,and tries to establish a systematic theoretical analysis framework for the basic concepts,structural systems and theoretical categories of business development positioning.This paper summarizes the basic theoretical basis and risks that the commercial street should follow in the process of its development positioning,explores the direction of its development positioning with theoretical knowledge,and through the analysis of the macro-environment and the development of the commercial market in Beijing,combines the advantages and characteristics of the ESE commercial street and its future development potential,orientates the future development of the ESE commercial street as having art.Cultural and creative industry park with technical characteristics,and put forward future development measures and suggestions,in order to meet the needs of current market development and achieve sustainable development of enterprises,for scholars to study and verify.