Tourism Development In Traditional Ancient Cultural Street Market Analysis And Strategy

Suzhou is an important city on tourism, which got obvious achievement on tourism development. But this all belongs to its tourism resource. And there exits many problems which difficult to deal with if we have no suitable measurement. Right now, facing economy globalization, the whole country, and the whole world, Suzhou is in the need of finding a new way that can benefit its garden tourism. In the whole world, many famous cities have the same peculiarity that is"build on the basis of river and honor on the basis of river". Shangtang is the symbol of Suzhou. It goes across the old urban downtown area. It is a kind of advantage and precious source of the whole city. On October, 2002, a great many of measures are taken to develop and reconstruct the area of Shangtang street so that suzhou could develop faster and faster. This project is strategical and historical. It must make serious influences on economic development and make social progress.To meet the need of market, general reconstructions are being done in the ancient cultural street area. This project involves a large area, brings along strongly and has great influences. With the development of reconstruction, the function of ancient cultural street is becoming perfect and, it can attract more and more travelers who come from both home and abroad coming to suzhou for sightseeing without going to other cities for visiting ancient and cultural towns. And this can speed the development of Suzhou.This paper is written on the basis of enough of investigation, plenty of data accumulation, and precise analysis. First of all, in order to ensure the facticity of the data, we especially investigated the ancient cultural street and areas nearby. Secondly, we consulted and checked out all the data. We also searched out the latest information on the Internet. Thus we got plenty of true and reliable data. This paper uses the method of combining theory and practice. It is under the direction of regional economic theory, civil economics, marketing, and business management. This paper emphasizes particularly on the feasibility and practicalility. So it not only has efficient theory background but also makes it not to be vague and general. It demonstrates powerfully and scientifically. It also supplies evidences for the erectors's decision.In all, Shangtang street has a long history since Tang Dynasty and its special verve. It is very important to develop the cultural resources of SuZhou and make out some famous travel cultural brand. Consequently, it could become the new economic growing point of Suzhou. The author wishes honestly that this paper could inherit the resplendence of yesterday's ancient cultural street, exhibit the prosperity of today, and inaugurate a brilliant tomorrow.