Analysis On The Financing Modes And Risks For Dealers Of BMW Brilliance Automotives

As the China domestic market for luxury cars become more and more competitive, expanding dealer network rapidly and efficiently is already a priority of all players in this segment, which will require a set of effective financing modes to enable. The dealers of BMW Brilliance Automotives (BBA) are normally small company and have limited access to different financing modes. As different financing tools correlates with different risks, it's very important for BBA and the whole car retailing business to study and find out the best mode with minimum risk, so they can benefit in the future.Focusing on this topic, this thesis starts with a survey and analysis into the current financing modes of BBA and about their financing risks. Based on the data collected and learning from previous studies, an evaluating indicator system for financing risk is established considering the special characteristics of BBA dealers. Using fuzzy comprehensive evaluation method and analytic hierarchy process method, a model is established to analyze different financing modes of BBA and their financing risk, from different aspect like environment, market, business, and management. Finally, the thesis diverge into 4 financing modes that BBA is current employing, and sort out and best financing mode with minimum risk.This thesis raised a set of evaluating indicator system and evaluation methods, with certain theoretical foundation and can be well applied in actual practice. Not only this evaluation system can serve as reference for car dealers to choose financing modes, it can also help them to reduce financing risk and obtain competitive edge. The result out of this thesis can be of reference for the study of BBA and the whole car retailing business; it can also be useful for their daily retail practice.