Research On Effect Of Ethnic Tourism On Ethnic Cultural Vicissitude

From 1990's, ethnic tourism becomes a new featured tourism product with landscapes tourism and heritage tourism. With the constant improvement and development of ethnic tourism industry, the nation has more in-depth understanding of tourism. It is generally accepted that "Tourism motivation resulting from cultural differences", but the cultural impact of travel behavior has never been understood clearly. Therefore, with the example of Qianguo, by doing research in this place, this paper will do research on the effect of ethnic tourism on ethnic cultural vicissitude. This paper is divided into six parts:The first part is the introduction, including the meaning of the research, the relevant domestic and international research results and the research methods of this paper. For the accurate and detailed information, the author does the investigation in Qianguo four times, collecting a large number of first-hand information, and accessing to many local internal documents. These works provide rich material for the study.The second part is the introduction of the basic situation and development of the tourism industry of Qianguo. It includes the history, natural conditions and economic development. And it introduces the development of tourism industry in Qianguo from the construction of tourist resources and tourist attractions and tourism economic benefits.The third part focuses on the performance of Mongolian cultural vicissitude in Qianguo. According to research data, the author divides Mongolian culture of Qianguo into three parts. There are cultural vicissitudes of life style in clothing, food, accommodation and traveling ways; the entertainment and consumer culture represented by Matouqin, "Nadamu", dance and living, and the language and concepts culture in language, medicine and religion. It introduces the cultural vicissitude of Mongolian culture in Qianguo with the three cultural phenomenon vicissitudes.The fourth part discusses the theoretical basis and reality factors of cultural vicissitude. First, culture was divided into three levels, the outermost layer is the production of culture, the middle layer is the social culture, and ideological culture is the innermost layer. Then, the author explains the mechanism of cultural vicissitude with the theories of cultural acculturation, cultural transmission and cultural reproduction. According to Qianguo's actual situation, the paper proposes the factors of effecting the cultural vicissitude of Mongolian in Qianguo.Part five discusses the effect of tourism industry on culture Vicissitude of tourism destination. The author starts with two cases of tourist demonstration effecting on local cultures, analysis of the affect of tourism industry on the culture of industry, society, and ideology, and refute he point of commercialization.Part six is the conclusion. According to the previous discussion, the author proposes five conclusions, in particular of the two: "development of tourism industry has a selective protective effect of ethnic culture" and "culture vicissitude slope theory".