| With rapid economic development, substantial increase of living standard, as well as more and more degree of openness, outbound travel from Chinese residents has become a major force in the world international travel market. Among these, the gambling overseas has become an important tourism attraction for outbound tourists from China. In fact, the outbound gambling travel is already an undeniable reality in China (Yang, Q.S.,2007). At the same time, casino gambling or riverboat casinos set up in the surrounding countries and regions for Chinese tourists. For example, Russia, South Korea, Vietnam, Laos, Myanmar, Malaysia, Singapore and other countries or regions around China all have issued special legislations to to open gambling to Chinese market, while Chinese government stopping sending tourists to some places dotted as gambling attractions as a temporary measurement. At the same time, Kazakhstan, Kyrgyzstan, Turkmenistan, Uzbekistan and other Central Asian countries, as northwestern neighbors of China, also have been building casinos, and all casinos take Chinese gamblers as their target market. Another gambling producer could be Taiwan, it is in a process of legalization of gambling in January this year 2009, and the mainland market again is targeted. The project is aimed to find out the distribution of gambling tourism attractions in these countries and regions around the mainland, to reveal the mainland tourists'choice of gambling tourism destination by a survey.The author sorted out and review the relevant research results and the basic theory, Firstly, Starting from a theoretical perspective. On this basis, the questionnaire survey was designed combined with expert interviews and conducted. And then, the date from survey was processed through some calculation methods, such as factor analysis, x2test, independent samples T test and so on. Lastly, the conclusions were achieved. At the same time, some countermeasures were concerned to gaming destinations and national departments.This paper is divided into six parts:The first part, the author summarized the research background, research significance, research methods and content, and sorted out the status of the domestic and foreign academic research. The second part discusses the gaming, casino industry and gaming related content. In addition, the composition and performance characteristics of gaming attraction were described. The author highlights the situation of gaming industry development in China's neighboring countries, from the space-time perspective, sort out and analyze the development process of the gaming industry and the spatial distribution pattern of gaming attraction in these countries and regions. The third part, is betting on the characteristics of mainland China residents'gaming tourism destination choice. One of the key text of section, firstly, summarized the status and characteristics of outbound travel and outbound gaming travel in recent years; then, sumed up the types of gambling tourists, travel motives and preferences from the theoretical; Furthermore, through the questionnaire survey, the empirical analysis about gaming tourism destination choice of the mainland residents and a comparative study revealed differences characteristics of the destination choice of two gaming tourism groups visited to Macao, Hong Kong and Myanmar were made by author. The forth part is also one of the key texts to explore the mainland residents'gaming destination choice factors. First, from the theoretical level, summarized the factors influence destination choice of gaming tourists, including both internal factors and external factors; Second, to developed factors questionnaires, and had they be rated by mainland residents participated gaming activities in offshore in accordance with the influence of size on the impact of factors; Third, the obtained data were processed by Factors, classified the nine public impact factor; in this basis, calculated every factors mean to identify the largest gaming destination choice factors; Finally, a comparative study of two groups visited to Macao, Hong Kong and Myanmar casino by independent sample T test were made. The fifth part is a summary, Furthermore, according to the corresponding conclusions and puts forward the relevant proposals and measures to government, business, social and other parties in the practical work and policy development to provide reference. |
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