The Developing High Energy-consuming Enterprises' Marketing Effects And Coping Strategies On Ningxia Electric Power Grid Enterprises

The current power consumption demand of Ningxia high energy-consuming enterprises accounts for 2/3 of the total electricity demand. The number is going up promptly, which makes a great impact on marketing of electric power grid enterprises. Therefore, how to address this issue is crucial for grid enterprises. The paper aims at the analyses to power consuming properties and cost of high energy-consuming enterprises; the relationship between power supply cost of grid enterprises and the development of high energy-consuming industry; the electric prices'effects of high energy-consuming clients on Ningxia grid enterprises' marketing strategies. Therefore, by the instrumentality of Marginal Cost Estimation Principle, we estimate the existing marginal cost prices of Ningxia grid enterprises so as to purposefully advance such marketing coping strategies as linkage power price, time-of-use power price and outright power purchase price, etc.