Qianguo County Tourism Development Problems And Countermeasures

Qianguo County is the only Mongolian Autonomous County of Jilin Province and strategic location, natural beautiful scenery, long history and rich cultural content. In order to rely on its excellent natural environment and unique Mongolian folklore, the tourism economy as the third leader in the industry and the county-level economy's major growth points, while successfully carrying out tourism infrastructure construction, dig Qianguo County culture, give full play to advantages of national characteristics, tourism has been rapid development; and has won the "China dances and music of the township", "China's best eco-tourism county", "China's best leisure and tourism county", "China Eco-tourism hundred county" and other honorary titles; In recent years, a variety of festivals Qianguo County as the carrier, actively tap culture, has taken shape in set of natural scenery, ethnic characteristics as one of the tourism development pattern.This article was after a long period of study and practice, combined with the development of tourism Qianguo County actually made of. On the status of tourism development carried out a comprehensive and systematic research and analysis, which mainly describes the status of tourism development Qianguo County, focused on analyzing the process of development problems, and systematically expounded the solution to the problem and the countermeasures, the last on the future Qianguo County Tourism Development trends of rationalization proposals.First, the status of tourism development Qianguo CountyThis chapter begins from the natural and cultural resources described two types of tourism resources Qianguo County. A specific class from the King, King and resource-monomer resource class, and several other aspects of tourism resources to conduct an overall quantitative analysis and evaluation of, and through "the development of tourism master plan of Jilin Province" will be divided into three major tourist province areas (blocks) are described in terms of tourism location and status, pointing out that the tourism resources development and have great potential; the main shows the number of tourist resources Qianguo County, through the already formed "T"-type space layout, general resources existence of spatial structure of five areas, eight wins, 24 King, and further help the reader understand the potential advantages of developing tourism resources; by Qianguo County tourism economic, social, tourism and enterprise development, tourism product development and tourism service functions a comprehensive analysis of the status quo, systematic and comprehensive analysis of the status of tourism development Qianguo County, using charts, in digital form to the specific embodiment illustrated Qianguo County as a tourism center in the western part of Jilin Province and contacts in the eastern part of the node and the gate , Qianguo County's tripartite balance status has very obvious. The tourism industry as the third industry to promote tourism development in Western Jilin Province is of great significance.Second, the problems of tourism Qianguo CountyQianguo County chapter of the tourism industry in the development process in the following three questions commonly carried out a detailed analysis: lack of funding for tourism development, tourism development can not be self-contained and tourism market as a whole propaganda is not enough. Pointed out that although the tourism industry is a high input, high output, high-earning foreign exchange, high-efficiency industry, but because it involves "food, shelter, transportation, travel, shopping and entertainment," and other aspects, particularly in the tourism industry in the development of county the initial stage, in infrastructure construction, tourism, resource development, tourism, opening up new markets is as yet no scale and advantages, market share is small, tourism resource base exists as a monomer, a low degree of tourism products, tourism and the overall market competition, weak management consciousness is not strong, weak tourism infrastructure, tourism products a single, relatively low personnel quality, service quality and level is not high, the overall role of the tourism industry chain has not been fully play, the management system and operational mechanism behind. Shortage of professionals such phenomena as Qianguo County has restricted the overall development of the tourism industry. Travel enterprise product development and marketing, lack of initiative to promote the object not have a breakdown, or the traditional "package" promotion, tourism propaganda lacks the necessary targeted a waste of the money has not had the desired effect, These problems have seriously restricted the overall development of Qianguo County tourism,more than those problem worthy of our in-depth study and research.Third, problem-solving approaches and countermeasuresQianguo County chapter of the problems in the tourism industry put forward practical solutions and responses, the main objective of the three aspects: First, insist that the Government-led mechanism; The second is to establish efficient management of tourism resources integration system; Third, Third, innovative tourism marketing. The development of Qianguo County tourism requires scientific orientation, insisted that the government-led, proper planning and reasonable construction, further improve the institutional development of the tourism industry to develop and strictly enforce laws and regulations, and strive to achieve integrated management of tourism resources; speed up infrastructure construction, increase special funds input gathered idle funds focused on the development of tourism community to further improve the mechanism of the regional integration of tourism resources, tourism resources integration to enhance efforts to earnestly resolve overlapping functions, and those policies, fragmentation problem; development of tourism products, to create feature tourism enhance the cultural quality of Qianguo County tourism, the establishment of efficient tourism industry management system, promoting tourism, standardization process, we achieve the tourism industry as the third leading role and create a harmonious, healthy, honest and comfortable environment for tourism development; practice Tourism marketing planning, marketing positioning to achieve long-term and phased implementation, innovation and tourism marketing, internet marketing to develop and strengthen the promotion of green marketing, sustainable tourism development, tourism and cultural connotations of deep excavation, carried out tourism brand marketing.Fourth, the future trend of tourism development in Qianguo CountyQianguo County chapter presented the future direction of tourism development and an inevitable trend, raised the green eco-tourism development Qianguo County will become the inevitable trend of tourism in developing, if not pay attention to ecological and environmental protection, environmental pollution and When damage is also significant, although its form is different from traditional industries. As a result, extended the "sustainable development" principle, put forward the "sustainable development" concept: and propose to maintain, enhance tourism to the future development opportunities, tourists and travel to meet the current needs of the residents. It emphasizes both the development of tourism, to play its role in the new economic growth point, but also can not destroy the natural ecological environment and cultural resources. This is the development of tourism in recent years, sum up experiences and lessons after the "Tourism is a smokeless industry" blind view of this reflection is the development of tourism in a concept innovation. Adhere to government-led market-oriented mechanism, a clear development of ideas, development planning, construction, infrastructure, the implementation of policy support, coordination between departments, pointing out that the establishment of the region as soon as possible co-ordination mechanism, breaking the inter-departmental conflicts of interests, clarifying their respective responsibilities, separate government from enterprises, economic development, tourism services; accelerate the pace of Tourism Investment, actively implement the tourism development projects; the tourism industry to implement laws and regulations, the establishment of the tourism industry as a leader of the three production systems; integration of resources to achieve integrated management model, a superior resource-based, market demand, highlighting strengths, focus, brand and features. To fully tap the potential of tourism resources Qianguo County do a good job from the resource advantages of the conversion to product superiority; innovation system, follow the "opening of the market, information sharing, source to send each other complementary advantages, cooperation and win-win" principle of regional cooperation, the strengthening of regional joint, so that the district complement each other and complement each other to achieve "complementary" effect and the "multiplier" effect, we must optimize the Jilin Province, "Western prairie lakes and wetlands, Mongolian customs zone" overall image while increasing the visibility of tourism Qianguo County, and comprehensively promote the overall development of tourism Qianguo County!...