Evaluation Of County Tourism Resources And Countermeasures Of Development

County tourism is an important component of China’s tourism development, thescientific evaluation and development of tourism resources is the basic premise of itsrapid and sustainable development. As the limitations of current development thoughts,the waste of resources and the unreasonable development of tourism resources arewidespread exist in the county tourism, in order to meet current development situation,fulfill the requirement of its rapid and continual development, select a scientific tourismresources evaluation system, evaluation model and development model are necessary.This article introduces Zhashui County as an object of study, analysis thecharacteristics of its resources which based on the collection of data and large amountsof information, then establishes an evaluation index system of tourism resources. Inorder to analyze and evaluate the resources aggregation extent, type distribution andendowment of Zhashui County from an impersonal point of view, the paper uses themanner of fuzzy clustering to build an evaluation model of tourism resources, analysisthe clustering situation of its13townships’ resources, to make sure the result is effectiveand accurate. Through calculate, the optimal clustering were3categories, were region A(Qianyou Town, Xialiang Town, Xiaoling Town, Fenghuang Town, Hongyansi Town,Caoping Town, Caiyuyao Town, Xingping Town, Chaizhuang Town, Wafangkou Town,Fengbeihe Town), region B (Yingpan Town) and region C (Shiweng Town). The resultsshowed that region C’s quality of tourism resources ranked first, region B was secondonly to region C, uneven distribution of the tourism resources of region A, and itssupporting construction was behindhand. Based on the clustering evaluation of the tourism resources, the paper analysis thetraditional development model of tourism resources, then analysis the regions inZhashui County by using the manner of SWOT, and proposes an innovativedevelopment model–the multi-dimensional development model of tourism resourceswhich includes3dimensions(region dimension, level dimension and time dimension),then expand analyze with its3branches(The long tail development model, the3levelsdevelopment model and the4seasons development model), and gives out a specificdevelopment proposals for it, provides a theoretical and practical basis for the tourismdevelopment of Zhashui county even our county.