| In recent years, the international air transport market development trend is to divert the transition from distribution to direct. Through marketing agencies to airlines sales channels for optimal control, balance and independent sales agent market share, make the airlines in selling more initiative and market reaction, control ability. This is the main contribution the direct selling organizations to perfect the selling channel, meanwhile, it is the direct selling organizations, the most important developing direction. It can also reduce the direct sales for airlines and save large agency cost. But as the center of China southern north branch in the industry of "upper" and his mature market, the development trend of the final will drive the company sales policy. To achieve the call center for effective carrier, by "distribution" to "marketing"The competition of the enterprises is basically the competition of human being, human being is the active power to create wealth, Using a variety of methods, arouse the enthusiasm of employee motivation and creativity is the core. Therefore formulating scientific performance salary allocation scheme is the survival and development of a heritage. This aim by trying to adjust to stimulate seating directly represent the subjective sales initiative of the real-time performance of distribution system reform, to maximise the human, to drive the whole company sales continue to rise, thereby seizing market share, The agency can also decrease in the price of the company; the containment Also can reduce the agency has considerable proportion of every middle link cost. This is the latest trend of international air transport, it is also the center of airlines, the value of the long term, the most important of the economy by us.China southern airlines north branch call center is of the state-owned properties, due to the left of the conservative traditional human resource management, the company currently internal personnel protect policy and the current human resources system and integrated circumstance restriction, call center can not like the non-state-owned system - shenzhen airlines call center that complete freedom, open the implementation scheme. Salary allocation performance, State-owned airlines call center in the performance of domestic reform is temporarily no groping period, the success of the historical case, can only control cable, real-time reference for the latest industry development trend. So the company's salary allocation CSN reform natural not by leapsBased on shenzhen airline, for example, we analyze the trade in relatively advanced and scientific performance salary distribution system forms. According to the statistics, the shenzhen aviation 95080 hotline call center has 42 telephone on an average day, 24 hours of work, has five line special receiving international flight ticket reservation. Last September to February, through the deep 95080 sold more than 21 million tickets already aerospace, on an average day, average selling 1165 line a day 28. Shenzhen 95080 call center telephone effective sales have been walking in the forefront of the industry, more have been executed due to its overall open, flexible performance management measures. The program is smooth and easy operation, high transparency, can completely data manipulation. Almost completely reflected, no pains not gain the market with the advantages of regulating system, to a great extent stimulate staff most intimate interests, deep navigation ticket sales successBased on the case of north China, and call center current performance company problems in the distribution of wages summarized and analyzed the root of the problem: the performance indexes of nature, Performance evaluation of setting the irrational proportion, Performance evaluation rules lack of "psychological and emotional motivation;" The content and process evaluation too simple, plain, For lack of executive accuracy evaluation executives closely supervise, Exam course is formulated. Furthermore, some Suggestions for the contact center of China company performance distribution system reform: call center from 2004 sales in the first set of 116 million to passenger ticket sales in the 2007 5080 million, three years, year overall steep potential in the sales for the double CSN brought effective economic benefits. But after the three periods of market economy income growth, natural after 2008 after entering the market, the economy will mature gradually disappear, revenue growth rate of sales growth almost fell to stagnation, 2008 6019 million in annual sales, 2009 and 08 almost equal 6720 about sales. Economic and earnings growth into the bottleneck period. At this time, and establish an effective incentive and restraint mechanisms personnel appears especially important, can make the call center represents the most positive seating keep working condition for human resources work, the biggest into economic conditionsAccording to the analysis, combined with the practice of China northern company background system on the stage TaiJieShi ", "reform scheme. First stage: the ajar reform. The company of China center state-owned property decided to represent only temporary seating temporary labor recruit the employees, not only take "real-time, half open reform scheme. Preliminary determination for 1-2 years in the call center, temporary seating represents the monthly performance salary out second assignment. This stage of reform in specific rules will exist on the obvious, but a system and unavoidable, unable to turn with the change of the defect, but for the reform of state-owned enterprises, after all that itself has a positive meaning to shake action for the future, let us hope further reform. Stage 2: full open simulation reform. In the first phase of the reform, and enter the market success, we will adjust maturity of instant success in domestic enterprises of shenzhen airlines properties of the successful cases for reform, the reform of the "full open simulation" stageThis research is aimed at state-owned airlines call center and the problems and challenges faced in northern China, the company for example, tries to analyze the performance of the principle of distribution of wages to use the most active factors in north China practical operation of the company, it is very important practical significance. We also hope that this topic research for domestic other large state-owned enterprises airlines seating contact center provides some representative performance reform insight. |
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