Shenyang Fifth Avenue Garden Real Estate Project Plan Research

since 2008, the international finance crisis has been increasingly fierce in the second half of the year, our country national economy has not been able to cultivate one's own moral worth. Especially the real estate profession has been under the very big impact in this financial crisis, the domestic many big or media-sized cities real estate industry falls the freezing point directly from the boiling point, brings along with it to other domain impact, immediate influence to our country national economy health steady progression. Shenyang's real estate trading market is also very difficult to cultivate one's own moral worth. In recent years, although the Shenyang real estate industry had the very big development, but starts after all late, the growth is not very also perfect, the corresponding laws and regulations are not perfect, the investment in real estates has big blind, lacks is more comprehensive, thorough, system's theory and the method takes the instruction. Because market regulation experience's being short, the social service function's vacancy, how Shenyang does hold the opportunity, causes the Shenyang real estate project development plan standardization in the shortest time, becomes the Shenyang Municipal government and the broad masses matter of concern.At present, are few in view of the Shenyang real estate project development plan's related research, in the network, the periodical, in dissertation's retrieval very little could find to the Shenyang real estate project development plan system elaborates, therefore, it is necessary to investigate and study and the analysis to the Shenyang real estate project development plan, found the Shenyang real estate project development the superiority and the inferiority, grasped the opportunity, determined that the correct developmental strategy, caused the Shenyang real estate project health stable development forward, enhanced each Development company's market competitiveness.This article take the Shenyang Fifth Avenue garden real estate project plan process as an example, according to construction project's implementation order, carries on the plan to study and to discuss by stages, has expounded each stage plan method and the strategy exhaustively. The article primary coverage includes: The paper research's background, the research present situation, the research content, the real estate project plan's correlation theories outline, the Shenyang Fifth Avenue garden real estate project plan's content, as well as analyzes the conclusion which and the forecast by above obtains.The first chapter mainly elaborated paper research background, research present situation, research content, studied in the present situation to point out emphatically the Shenyang real estate project development superiority and the existence question, this chapter played the role which to the full text concentrated on the main points.The second chapter elaborated the real estate project plan related concept, like real estate project theories and so on plan main body content, flow, trend of development.The third chapter mainly elaborates the Shenyang Fifth Avenue garden real estate project plan concrete implementation process. First, the article from Shenyang Fifth Avenue garden real estate project selected location plan housing project selected location, the commercial project selected location elaborates the research; Next, the article has analyzed the Shenyang Fifth Avenue garden real estate project market survey and the market demand situation. Through to the project market survey and the market demand situation analysis, has determined in this project product localization goal customer localization. Then, conducts the research from the Shenyang Fifth Avenue garden real estate project product plan aspect to elaborate, carries on the localization through the SWOT analysis method to the product, the formulation corresponding motion plan. The goal increases the project superiority, reduces and weakens the project inferiority. And on the product plan's plan layout, the building shaping, the housing household, the green space and the landscape, the plot path, the equipment facility and the intellectualization and so on several aspects elaborated using the suggestion. Also from the Shenyang Fifth Avenue garden real estate project image plan, the marketing promotion plan aspect introduces and the elaboration. Prominent real estate project image plan, marketing promotion plan importance. Finally, can see the conclusion through the above plan implementation's result: The Shenyang Fifth Avenue garden real estate project plan is very successful, this plan has had the extraordinary achievement.The fourth chapter the conclusion and the forecast part had expounded the real estate project plans this topic, it involves the surface is very broad, the influencing factor to be many, the process is also quite complex. Must want to achieve the plan goal, must establish the consummation the construction project production cycle and the management by supervision system, and the science application plan flow, observes the construction project strictly the objective law, these questions will need us to carry on from now on continue to study and the exploration thoroughly.In this article elaborates the Shenyang Fifth Avenue garden real estate project plans each stage the method operation, has conducted the research and the discussion by Shenyang Fifth Avenue garden real estate project plan angle embarking to the real estate project plan process, the author throws the financing plan to the Shenyang Fifth Avenue garden real estate project not to participation, therefore this article has not performed to elaborate regarding this, therefore had certain limitation, looked at the excuse me. Moreover the real estate project plan's concrete environment and the special details have the difference, this article also only have the general guiding sense, cannot represent the entire real estate project plan all situations. In article many viewpoints and the suggestion have many are under the perfect condition may carry on, but in real estate project plan many situations condition preparation such full, therefore in the actual implementation process should also the concrete question concrete study, not probably copy verbatim the copy. This article only as the real estate project plan's reference, uses for reference for the colleagues.