Preliminary Evaluation Of The Olympic Town Of South Garden Real Estate Development Projects

In the recent years, the real estate market in China develops very fast. Because of the high profit in real estate business, a large number of investors enter this business successively. However, the real estate business needs huge investment, brings high profit, and also means high risk -- investors put their fund into this trade and gain high profit, but facing dangerous risk. This requires investors' scientific decision making in investment in a real estate market with such increasing competition if they want to be successful in specific development project. However, the decision making depends largely on the information from feasibility study. Therefore every specific development project in real estate market should have its feasibility study. Besides, nowadays, the increasing value of real estate market amounts to 20 percent of GDP, the efficiency and accuracy study of investment and development in real estate market improved by the feasibility study will not only benefit the property developers but also will be of great value to the development of the whole national economy.This thesis applies some theoretical methods of enterprises' management strategies, marketing, management of real estate market, evaluation of real estate market, and feasibility study to analyze a real example of property development project in Kunming-—the feasibility of investment and development of the Olympic Town, Nanyuan. In the first part, the thesis carries out multi-dimensional analyses of the micro-environment and macro-environment of the projects and the enterprises as well as its advantages and disadvantages, then combines the analyses of these two perspectives, meanwhile the thesis gives deep research into the trend of the market and project, proposes plans and schemes of the construction project, and the concept of the pace of development and implementation and organization of management. Based on these, adopting methods of evaluation, strategies of pricing, dynamic and static evaluation, qualitative and quantitative analyses, the thesis makes financial evaluation and risk analysis, measures economical benefits, evaluates the possibility of risk of the project. In the end, the thesis draws preliminary conclusion as well as suggests ways of dealing with the risk and the aspects which need our attention in the following work.This thesis tries to analyze and discuss the feasibility study of the investment and development of the Olympic Town, -Nanyuan, with the aim of providing investors with simple and efficient decision making information. At the same time, the thesis puts forward some practical and feasible ways and systems for development project of the real estate market in order to provide references to the feasibility study of similar investment and development of the real estate business.