The Strategic Research Of Low Cost In GCE Airlines Company

Since USA loosened aerospace control in 1978, Southwest airlines starting its operation in 1971 has been able to make money. At the present time, low-cost pattern has already been put into application throughout the world; therefore, this successful pattern has recently become a topic that is attracting much of attention of scholars. With the decentralization of the China Administration of Civil Aviation (CAAC), both the governmental business and foreign capital are allowed to invest in the field of civil aviation. As a result, the structure of civil aviation industry has been changed. How can the private low-cost airline companies compete in the market? Which is the best operating model?This paper takes GCE airlines as an example. The object of this paper is the foreign LCC pattern. And its goal is that the experience of foreign LCCs can guide development of GCE airlines. This paper studies the topic development question of the native LCCs through some methods, such as positive analysis, comparative analysis model. Firstly, this article introduces the current situation of the LCCs. Secondly, it analyses the pattern of Southwest airlines, Ryan airlines and Spring & Summer airlines. Lastly, this article gives some reasonable and practical instructions in regard to GCE airlines.What's more, the author bring forward to outlook about LCCs.