Study On Marketing Strategy Of G Company

Analytical instruments industry is an important one in our country. With the quick development of Chinese economy, the analytical instrument industry will have good market need and growing room.. But as the national industry's competition become more and more fierce, G company which is excellent one of the represents in the national market do what kind of things to handle the big chance and challenge coming from the change of external environment, to make a suitable sale policy for themselves, and finally to success from the market competition. The paper take on a big actual meaning to the research.The paper summarize the analytical instrument industry's background include competitors and G company's present sale situation, which firstly analyse the existing sale problems, then from the company's external environment tell the facing policy of the industry. By these ways the paper want to find G company's chance and threat. From the G company's internal analysis, the paper tell the company's advantage and shortcoming.The paper ensure the sale target of coming three years, and make a market segments, then point out later target market. At the same time, according to the theory of market sale, the paper draw out relevant market policy include product, price system, channels, and promotion ways, finally discuss the manners to guarantee these steps. From its own development and the angle to answer the competition and challenge, the paper draws a series of effectual sale policies. The research result of the paper not only bring big benefit to the development of G company, but also have some reference value for other companies of the analytical instrument industry.