Market Strategic Research On Sme Of Musical Instrument

With the development of Chinese economy,china musical instrument industry developes rapidly.Now,China has become the largest producer in musical instrument,and also become the second largest market for musical instrument in the world.In the global musical instrument market,major market for high-class instruments has been occupied by European and American enterprises.However Chinese musical enterprises are small-and middle-sized,which have insufficient competitiveness.Although the quantity of manufacturing and exporting exceeds that of the foreign brands,the profits involved are comparatively low.Most SMEs for musical instruments do not lake market strategic plans,and the previous plans they implemented were also not applicable to the current musical instrument industry.Currently,research on domestic musical instrument is relatively few,and the market strategic research on musical instrument enterprises is much less than it.The paper mainly focuses on the domestic market strategic research on SME for musical instrument,which analyzes the internal and external environment faced by domestic SMEs for musical instrument,focusing on the analysis of characteristics of musical instrument enterprises and the various issues in the development of domestic SMEs for musical instrument.Focusing on the typical enterprises for hand percussion with great potential,this paper analyzes the market position and strategy.Based on the industry and market data and literature research and statistical analysis,this paper proposes a suitable market strategy method for domestic SMEs of musical instrument,which would guide the development for them.Our country is in the position of economic new normal,various reform and incentive policies,which provides motives for SMEs of musical instrument.This dissertation mainly researches on SMEs for musical instrument,especially for the domestic ones,which is of profound significance.It is the theory of complementation for the management research of entire musical instrument industry,which also has special significance for the development of China musical instrument industry and reform of culture industry.