The SWOT Analysis On Competition Of Gansu Rural Credit Union

With the relaxation of the rural financial market access conditions, various forms of rural financial institutions and micro-credit organizations stationed in rural financial markets, coupled with the gradual publicity and improvement of debit and credit, the rural financial markets started to show its fierceness in competition and variety in organization. The formation and expansion of such competitive markets make the competition among all the rural financial markets increasingly fierce. Under the new situation, it appears particularly important for the rural credit cooperatives to choose strategies. In order to survive and develop in competitive markets, Gansu rural credit union, as local financial institutions, has to realize its position and make an objective and fair judgment of competitiveness, and accordingly works out effective development strategies to win an invincible position in the fierce market competition and to serve local economic development better.This paper analyses the competitiveness, the interior advantages and disadvantages, the exterior opportunities and threat of Gansu rural credit union through SWOT and puts forward strategies and suggestions to its future market position and development.