A Study On Spatial Structure And Diffusion Of Domestic Tourist Flow In Yanbian Area

In recent years, tourist flow as a center part in tourism research, attracted the attention of more and more scholars. Chinese scholars mainly study focus on inbound tourist flow, tourist behavior, spatial structure of tourist flow and so on, But for the research of domestic tourist flow is few, the study aimed at scenic spots, with regard to domestic tourist flow region of specific research is still weak.This article selecting domestic tourist flow in Yanbian area as the study object, based on the first-hand information of research and survey, and the calendar year statistics of Yanbian Tourism Bureau. By use of geography, tourism, statistics and marketing theory and methods, the author made a special case study on Yanbian area. Using the research method of domestic tourist flow which combines quantitative and qualitative studys.Firstly is analysis on the domestic tourist flow behavior, mainly analysis of demographic characteristics, behavioral feature (the preference choice of different gender, age, education, per capita monthly income, occupation and travel destination of domestic tourists from the tourism resources and tourism commodities, transport and accommodation in Yanbian area) and impact mechanism of domestic tourism flows (Location and accessibility, travel motivations, resources endowment, tourists traveling ability and other factors) in Yanbian area, the next is the most importment part in this paper, it consists of the spatial structure characteristics and diffusion of domestic tourist flow in Yanbian area, on part of the spatial structure characteristics for domestic tourist flow of the Yanbian area. Analysis from the spatial distribution and flow, through geographic concentration index, attraction radius and for the use of space curve radius, Studied the spatial distribution and flow characteristics of domestic tourist flow in Yanbian area. The study found:the geographical origin of domestic tourism flows in Yanbian area is centralized, mainly concentrated in three northeastern provinces, Hebei, Shandong, Henan, and economically developed regions of Beijing, around Shanghai, Guangdong etc. The index of geographic concentration is higher than other domestic similar tourist destination; The spatial distribution of tourist market consistent with distance-decay law, the tourist flow of space use curve belongs to the basic type, Its synthesis AR and destinations AR of passenger origin are all too small. Outflow of domestic tourist flows mainly go home after leave Yanbian area, as a node-based tourist destination of domestic tourists after leave Yanbian area, mainly flows to around of Heilongjiang, Jilin and Liaoning provinces, and also about 7% of tourists outbound travel;On part of the spatial diffusion of domestic tourist flow in Yanbian area, including the path and direction of spatial diffusion for domestic tourist flows in Yanbian region. Domestic tourism flows mainly gathered in the capital of Yanji city, and then, spread to the main tourist areas (spots) or tourist cities enter Yanbian area. Especially of the two tourist paths diffusion ratio for Yanji-Antu-Korea Folk Village-Changbai Mountain and Yanji-Tumen-Hunchun-Fangchuan are highest. Different of gender, age, education, occupation, per capita monthly income and tourism purposes tourists, from a certain extent, the proliferation of domestic tourism flows have an impact, in which tourists of different degree has minimal impact of proliferation for domestic tourism flows in Yanbian area. From above, proposed the marketing strategy of domestic tourist flow in Yanbian area and summarized the study of this paper.