Optimization On Spatial Structure Of Shaoshan Based On The Agglomeration And Diffusion Of Tourist Flow

China's tourist industry is being at the reforming promotion stage, with the vigorous development of tourism industry, which constantly exposes all kinds of problems, among the unreasonable spatial structure is the most prominent. Tourism spatial structure optimization is an effective way to make rapid upgrade of tourist industry, also an important way to make the tourist destination step onto the sustainable development. Among tourism spatial structures, the spatial structure optimization of tourist destination is imminent. From the angle of supply to provide tourism services for tourists, if the unreasonable spatial structure can first be solved, tourist destination can unblock tourists correctly and lengthen tourists' resident time, creating tourism revenue. Shaoshan is a famous red tourist scenic zone, national revolutionary tradition education and patriotism education base. In recent years, domestic and foreign tourists who come to Shaoshan are increasing day by day, in 2010 first half year, the number of tourists reach to 4,121,500, but there are many problems that tourists concentrate on individual scenic zone (spot), the comprehensive efficiency of Shaoshan haven't well developed. The spatial structure of the scenic zone of Shaoshan urgently awaits to adjust and optimization.This article profits from the newest achievement of tourist spatial structure from the domestic and foreign, divides the scenic zone's spatial structure into tourism node, tourism channel, tourist flow, tourism network and tourism system, among the five factors, tourist flow is the essential factor to impetus spatial structure reorganization. So this article optimizes the spatial structure of the scenic zone of Shaoshan from the angle of the spatial agglomeration and diffusion of tourist flows. Through the questionnaire survey directly know spatial behavior characteristics of Shaoshan tourist flows, making use of Zipf's law and the fractal theory to research the variation rule of tourist flows' spatial distribution. Through Zipf verifying the year 2001-2009 nine tourist spots of Shaoshan's tourist flows, obtain the Zipf parameters 1.238, 1.239, 1.276, 1.292, 1.293, 1.293, 1.4199, 1.4505, 1.7459. Each year's Zipf parameters are q>1 and increasing year by year, we can see the spatial agglomeration characteristics of Shaoshan tourist flows. Therefore proposes: develop tourism node comprehensively, inside and outside to link up tourism channel, scientific guide tourist flow, division and cooperation to set up tourism network, sound protect tourism system to diffuse tourist flow, alleviate the tourist capacity of hot tourist spots and drive the development of the surrounding attractions of Shaoshan, increase Shaoshan's tourism benefit, step onto the way of sustainable development.