A Study On Tourist Behavior Management Model Of National Wetland Park

As people's growing desire to travel, the tourism industry develops new tourist destinations in order to meet people's travel needs. As one of the world's most productive ecosystem, wetland has enormous ecological and economic function. Wetlands, oceans and forests are known as the three major ecosystems. In addition, wetlands are known as the "kidney of the globe." Because of its rich biological diversity of species and ecological landscape, and its specific ecological functions, wetland has become an important place for tourism activities. In order to improve the management efficiency of Wetland Park, and promote its sustainable development, we must regulate tourists behaviors in the wetland park. Throughout previous studies, this study found that domestic Wetland Park concentrated more on the macro level than the systematic studys of tourist behavior management model. So the author chooses the topic of tourist behavior management model, and expects a certain reference value of the National Wetland Park tourist management.Based on literature synthesis method, this study puts forward the corresponding theoretical assumptions, and explores the impact factors of tourists behavior.The paper is a case study of Xixi wetland. The first-hand data comes from questionnaire survey and site observation. SPSS is used for statistical analysis.As a result,tourist maturity, travel motivations, and the characteristics of tourist temporal and spatial distribution are analyzed.With combination of qualitative and quantitative methods, the study establishes the influence function of tourist behavior and tourist behavior management model so that it can provide advice to the tourist behavior management of National Wetland Park.Achievements of this paper include:Behavioral characteristics of tourists are described in Xixi Wetland. The relationship between the various significant impact factors is analyzed.The important factors include tourist maturity, travel motivations, travel preferences, the standardization of the park. The impact function of tourist behavior is constructed,combining with the qualitative and quantitative research methods.The study defines the concept of tourist maturity.Comparing with other attractions, the tourist maturity of Wetland Park is higher. Tourist maturity is used to classify the tourists in Wetland Park and the classification methed will be an innovation in theory. In order to improve management efficiency, the study establishes tourist behavior management model of National Wetland Park and takes different management measures on different types of tourists.