Research On The Countermeasures Of Tengzhou Weishan Lake Wetland To Create A National 5A Tourist Attraction

As an important part of modern service industry,tourism can realize the comprehensive promotion of economic,social,ecological and cultural benefits.The boosting effect of tourism on the economy is not only reflected in the direct income,but also the gathering of people and the development of related industries such as retail,accommodation and catering.The development of tourism generally depends on the natural landscape or cultural landscape,and constantly improves the natural ecological environment by upgrading the tourism facilities so as to attract tourists.The famous tourist landscape often becomes the boutique name card to show the city's image.Therefore,local governments at all levels pay more and more attention to the development of tourism industry,and develop tourism resources one after another,forming many tourist attractions.In order to distinguish different tourist attractions,the ministry of culture and tourism has established a national quality rating standard for tourist attractions,with the national 5A rating being the highest.At present,there are over 10,000 a-level scenic spots in China,but only 280 5A scenic spots.Because of its scarcity,whether A scenic spot can be called national 5A scenic spot or not often represents the resource quality and market influence of the scenic spot.However,the establishment of national 5A scenic spot has become an important measure for local governments to improve the influence of regional tourism resources.Weishan lake wetland is the demonstration point,leading point and innovation point of tourism development in Tengzhou.It represents the external image of Tengzhou tourism,and is also an important growth pole for Tengzhou to build a complete tourism industry system and a model point of rural revitalization.In this regard,the successful creation of national 5A tourist attractions is a key link in the upgrading of tourism industry and the building of ecological and cultural tourism brand in Tengzhou.Weishan lake wetland in Tengzhou has its unique resources and regional advantages in creating 5A scenic spots.It has been striving to become a 5A scenic spot since it successfully established the national 4A scenic spot in 2008,but now 10 years have passed and the expected goal has not been achieved.Taking Tengzhou Weishan lake wetlands to create national 5 a-class tourist scenic area as an example for analysis and research,the integrated use of literature research,field research method,comparative research,statistics and comprehensive analysis method,based on the realization of the goal of 5 a-class tourist scenic spot has been successfully created on A level to create A standard decomposition,which is based on RMP method,to R analysis of Weishan lake wetland resources,design the questionnaire of Tengzhou Weishan lake wetland tourism market of M analysis,contrast grade 5 A national tourist scenic area standard,To find out the problems existing in the current process of establishing the market positioning is not clear,the historical and cultural scientific value needs to be improved,the tourism publicity and marketing efforts are not big;Based on the problems,we draw on the experience of Hangzhou xixi wetland,lu 'an Wanfo lake scenic spot,Zhejiang chun 'an Qiandao lake and other scenic spots to provide reference for the planning and development of Weishan lake in Tengzhou.Finally it puts forward the model of wetlands in Weishan lake scenic spot P sex of ascension,which sets up the concept of ecology,culture,sports,experience,build the lake as the core of the spheres of development model,in accordance with "the lake-lake-shore" planning and development of spatial structure,the construction of the static and dynamic integration development mode,so as to achieve the objectives of the gen 5 a scenic spot.In this process,diamond model is comprehensively used to analyze the strategy of Weishan lake wetland in Tengzhou city from the perspective of factors of production tocreate national 5A tourist scenic spot,and the path to implement the differentiated development strategy is obtained.Finally,how to cross the administrative divisions,based on the development of tourism products in the whole Weishan lake,and create the next step of the research direction of 5A national tourist attractions.