The Study On Stabilization Mechanism Of China Animation Industry Chain

Animation is the sunrise industry in the word,and in China it is still in its infancy,yet to be developed. Firstly,this paper review the status quo of China Animation Industry.Secondly,the paper put more enphsises on analyzing the influential factors of instability in China Animation Industry chain thoroughly which is associated with the industry chain theory and Information Economic,and the main problems include the lacking of interaction between the first segment and the second segment ,the lacking of cooperation between the second segment and the third segment and the lacking of risksharing between the three. Thirdly, the paper analyze the Stabilization Mechanism of China Animation Industry Chain for the first time, mainly from four aspects: (1) interest adjustment mechanism; (2) Communication trust mechanism; (3) the link mechanism; (4) risksharing mechanisms. Based on this,the paper explore the running paths of China Animation Industry chain , and analyze the reasons for CG Digital Entertainment & Netw- ork Co. Ltd 's success,given the development of China animation industry reference.Finally,from the perspective of industrial structure and external environment,the paper give some advisers.