Research On The Dealer Integrated Value Evaluation Of H Tobacco Company

This thesis is to study the dealer integrated Value Evaluation of Tobacco Company. Because customer value management which based on customer transactions is the successful application of customer relationship management. Compared and analyzed with CLV, we can discover the most valuable current and potential customers. Through services to meet customer individual needs, can enhance customer loyalty and retention. With China's accession to the WTO, economic globalization on the domestic is growing, the market internationalization of the developing economy would brings forward a sever challenge to the actual monopolization system of China tobacco industry. Therefore, the tobacco industry should think deeply in the future survival. Once the monopoly of policy changed a comprehensive international tobacco will giant to seize the domestic market. Then how will the tobacco industry secure their market and enhance customer satisfaction.Firstly, This thesis summarizes the concept and classification of customer value. Carding the customer's current value and potential value and method of calculation, analyze the difference of the middle customer's value and end customer's value in guideline system. This thesis emphasis on the discussion of Tobacco's customer value, and establishes a customer value evaluation system, point out the signification for each indicator by current value and potential value. Secondly, established the comprehensive evaluation model by AHP and Wavelet Network, AHP results are calculated as the wavelet network training data. By this way Makes the wavelet network of the neural elements gathered a lot of expert knowledge. So that results have stronger explanatory. Finally, verify the feasibility of the method and model by empirical study.