The Research Of Marketing Channels Of Mini-Type Grain Processing Machinery Company

As it known to all, the famous Marketing Mix contains Product, Price, Place and Promotion. In recent years, due to intense competition, the enterprises gradually realize that the establishment and management of the marketing channels have already been key strategic weapons to satisfy the customers and to win in the business competition. Compared to Product, Price and Promotion, the marketing channels could not be easily copied and attained by the competitors. So it becomes the energetic and intrinsic motivation for many companies in their surviving and developing.This article formulates some aspects about how to design and manage the marketing channels, describes the marketing channel status of company X whose production are mini-type food process machines. Then it summarizes the problems in the establishment and management of company X to combine the theory and practice and bring forward the specific solutions for X company. And last, it bring forward a series of marketing channels solutions such as VAR spirit up, channels evaluation and conflict management for X company.The point of this article is to mutual the channel management by analyzing X company's marketing channels and to promote the products, so as to enhance the ability of competition of company X in the industry and also bring a bright future for X. Meanwhile, the research of the topic also has reality significance for marketing channel management of other food process machine companies. As a matter of fact that there are not many papers discussed about the topic, this article expect to give a direction of relative industries in choosing the best marketing channel mode and managing it properly, and also hope it be a support for other innovation in this industries.