The InternetAdvertisingSelection Method Of Automobile Enterprises

Nowadays, the gap between each automobile enterprises’technology and product is becoming less and less. Because of homogenized competitionthe cost of automobile marketing increase significantly. Decreasing of automobile’s price and increasing of marketing cost is the most knotty problem of industry. That makes enterprises focus on Internet advertisement which have lower cost and higher efficiency. In this paper we build an effective data analyses model to monitor advertisement, and summarize historical experience. Then we generalize an analyses plan for automobile enterprises’Internet advertisement, and provide help on judging the rationality.First of all,solve the problem of internet advertising prediction.Through the analysis which automobile enterprisesare facing the problem of internet advertising selection, this paper creatively build and design the users click model, the subsequent behavior model and the AD exposure prediction scheme, to realize the auto enterprises’internet advertising prediction.In this paper, the Logistic regression method is applied to auto enterprise internet advertising prediction combined with the actual data for the first time, itis realized the prediction of AD clicks rate and the conversion rate of user subsequent behavior, also realized the prediction of auto enterprise internet advertising exposure, and finallyevaluatedthe auto enterprise internet advertising prediction.Secondly, select the best internet advertising assembly.Based on solving the problem of internet advertising prediction, this paper puts forward the "greedy algorithm" to achieve the best effect of Internet advertisingforsolving the problem of internet advertising selection, and finding the optimization of internet advertising combined with the actual data of automobile enterprise.Finally, set up advertising selection system.Based om advertising selection and evaluation methods, this paper build a complete system for the whole automobile enterprises’internet advertising selection, by the automobile internet advertising is applied to the decisions of practical life,it will achieve more reasonable advertising effect.By verify the real advertisement data of automobile enterprises, the result shows the method we provide in this paper is precise under a certain condition with practical application value. The algorithm in this paper is feasible and effective. The result will be even better if we import the prior knowledge of related personnel.