On The Strategy Of Multi-national Automobile Corporations In China

China is became the largest country of production of automotive in 2009 and becoming the biggest country of automobile sales. China has enjoyed a great economic and social progress during past five decades. The automobile industry played an important role in China's industrialization process. Until 1984 china's automobile industry had developed slowly. It fell far behind developed countries because of domestic political factors and western economic and technological blockade. And, there weren't MNCs investing in China's automotive industry. Its history was wholly one of self-reliance and hard work.A fast developing phase in China's automobile history started since 1984 when the first automotive manufacturing joint venture, Beijing Jeep Corporation, Ltd. (BJC), was established on Jan 15,1984 in China. Nowadays almost every Multi-national Corporations (MNCs) concerning automobiles have invested in China. It is important to know the environment of the Chinese automobile industry with the view of establishing an appropriate strategy for automobile MNEs to achieve success in China.Until now about 450 MNCs of the 500 World-famous Multinational Corporations had invested in China. Facing new situation which economic globalization and Multinational corporation development, My paper mainly analyzed that Multinational corporation management strategy and characteristic in China, and has made detailed elaboration to Multinational corporation's talented person localization strategy, research and development strategy, and role in and impact on Chinese automobile industry.