The Research On Performance Evaluation Of Investing New Product Project For Telecom Operators

From 1994 until now, undergoes a series of reform reorganization, the Chinese telecommunication has already passed through more than ten year reform development process, formed basically "has broken the monopoly, fair competition" pattern. How does China's telecommunication profession adapt the new external environment change request, comprehensive innovation, practical and realistic, argues vigorously the foundation world first-class telecommunication operator, this is suspends, in each telecommunication manages in front of policy-maker's realistic question.As we all know, telecom operators belong to the technology-intensive and asset-intensive enterprises, their developmental needs large amounts of capital in boost. On China's telecom operators, continuous, intensive, complex network construction investment in improving enterprise user load capacity and network quality of service, operational maintenance productivity, but also on the business of funding pressures. After the first few years of extensive development investment pull model, now on the market of telecommunications operators, from the State's Eva (economic value added) assessment of pressure, from a shareholder of the capital market authority, as a result of competition from the market for telecommunication operators profits continuously diluted pressure, this requires telecommunications carriers to launch new products must control fixed asset investment expenditure, stressed that the efficiency and effectiveness of the investment.This article will aim at the telecommunication investment in enterprise new product project evaluation system to conduct the special study. Full text including three parts, the first part of key discussion telecommunication investment in enterprise new product project evaluation introduction, introduces separately from the telecommunication enterprise invests the new product project evaluation the agent, the new product project evaluation concept, domestic and foreign investment in enterprise new product project evaluation aspects and so on present situation to carry on the summary and the summary; The second part of key discussion telecommunication investment in enterprise new product project evaluation system's design, separately from the telecommunication investment in enterprise new product project evaluation system's establishment, the telecommunication investment in enterprise new product project evaluation organizations and agencies' establishment, the telecommunication investment in enterprise new product project evaluation's work flow, the telecommunication investment in enterprise new product project evaluation's method and indicator system several aspects carries on the detailed elaboration; The third part the project carries on the new product project evaluation take China Unicom Xinjiang Subsidiary company 3G as the example the case analysis, will invest the new product project evaluation the theory and the practice close union, and put forward the feasible improvement proposal.