Study Of Mobile Payment Market Developement And Strategy

As mobile communication develops, handset is no longer merely a phone conversation tool, but has grown into a multi-media carrier. Its strengths of anytime, anywhere, portability and interaction provides good conditions to offer various feature industrial applications over handsets. On the other hand, as with the wide application of mobile payment technologies in the sectors such as of logistics, manufacturing and public information service, the cost reduction and efficiency improvement brought by various innovations provide a good opportunity to advance social informatization construction. Under such a context, the integration of mobile payment technology and financial sector receives growing attention. The emergence of this brand-new wireless technology-based business model and service forms will inevitably change the development path of the telecom operation industry.Mobile operator will make a big show on the brand new stage of mobile payment, by leveraging its technical advantages in the wireless communication field and resource advantages of the public communication network as social informatization infrastructure, and by effectively balancing the interest relationship between banking sector and telecom operation to ensure a win-win cooperation among all participants along the industrial value chain. In this process, the interest balancing between telecom operators and financial institutions, the maturing of supply environment of card, terminal, equipment and platform systems, the construction of bill collection system and the interest interaction with merchants as well as other traditional sectors are all crucial problems to be solve urgently by the mobile payment market.This paper, by researching and analyzing on the mobile payment service resulted from telecom and financial sector convergence, hopes to provide the industrialize strategy for domestic mobile payment market development. Meanwhile the study will provide the Chinese telecom operators and financial industry under transformation with some beneficial references in the fields such as mobile payment future development potentials and trends, market strategy, industrial value chain positioning and business model construction, and customer need satisfaction...