Shenzhen Population Life Trajectory And Telecom Strategies-The Project Management In Market Research Applications

Relative to the market project is more focused on qualitative judgment and trend of the research, it is not consistent with other project, if can project management through further enhance the project execution efficiency, market promotion project use value, we are learning project management needs to learn and stressed.International well-known consulting company accenture reference international advanced telecom management and marketing idea, as China telecom shenzhen branch established efficiency of the marketing process system, all of the marketing should be based on the study on the client, client understanding to formulate marketing strategy, channel policy, evaluation index, etc. "Efficient marketing flow" profound are pointed out in marketing telecom operators, the existing problems are put too much emphasis on product, emphasize its policies, ignore customer demand.In order to better implement efficient marketing flow, improve the marketing ability, we in the market research, the theory of advancing with project management requirements, organized a whole population sampling investigation of shenzhen, for the whole population of shenzhen studied thoroughly, grasps the population situation, life trajectory, telecommunication demand, etc., and guides the marketing strategy formulation telecommunications.Based on the content of several aspects discussed:high efficiency marketing flow and market research theory guidance, project management methods of work, shenzhen population research project organization arrangement, telecom strategies, the emphasis is on the market marketing strategies for judging the reference value.