Study Of G Telecom Call Center Business Development Strategy

China Telecom was established in 2002, is China's large state-owned telecommunications companies, for many years appeared in the "world's top 500 enterprises", mainly to provide fixed telephone, mobile communications, Internet access and application of integrated information services.Since 2005, has been fixed voice, as the traditional core business of China Telecom, the face of the rapid development of information society, in the whole operation began to appear negative growth up the embarrassing situation. In order to improve their own competitiveness, seek diversified development, China Telecom to a strategic transition from a "traditional basic network operators to" transform into a "modern integrated information service provider", the market focus from the traditional voice service transferred to information technology large market up. China Telecom's call center business is in this context, the birth of a professional call center services. The face of international call center business market, every year more than 20% of the rate of growth in Guangdong Province, China Telecom's call center operations as a pilot began to develop call center operations.G telecom call center business from the Development has been to maintain high growth, but 2009 in the business overall income negatively Chuxian growth business around the city branch Fa Zhan Bu balanced, Kehujiegou unreasonable, Que Shao Lei value-added services and so on, in the resources There is not uniform around the city platform, business development, better ability to market its platform and the seating capacity does not match the lack of human resources, lack of seating space issues such forward-looking design.In this paper, G telecom call center business problems existing main line, using a PEST analysis, five forces model analysis and SWOT analysis on the G telecom call center business environment, in-depth analysis, and as a basis, proposed to be based on G Telecom's existing resources and infrastructure, telecommunications G full advantage of brand and reputation, taking the characteristics of the call center G telecommunications business development strategy for the road to general ideas, and setting up the call center business in the telecommunications G short-term, medium term, long-term strategic objectives, and business development strategy, competitive strategy, brand strategy choice and the development of relevant countermeasures business development initiatives.Looking ahead, G telecom call center business opportunities and challenges. Market is changing, competition is always there, only the market dynamics of the environment must adjust their business competitive strategy in order to remain invincible in the market competition.In this paper, the call center business development at G Telecom has important practical significance, and other innovative information in the G class of business development of the telecommunications company has a reference value.