A Guangzhou Real Estate Project Marketplace Product Allocation Decision-making

In recent years, China's real estate industry has undergone considerable development, has become the society as a whole, one of the most spectacular of the major industries. Its importance not only as a leading industry role in driving economic growth, but also manifested as "Basic necessities of life" is one element of the comprehensive construction well-off society and realize the harmonious development of economic and social objectives of the enormous impact. As a result of the urbanized construction rapid development, caused the property development enterprise scale oversized, the commodity apartment backlog, the land to go out of cultivation and so on many questions. From this initiates the property development enterprise in front of the investment decision-making takes the market produce localization research. It emphasized to plans the developmental item the comprehensive analysis proof, various plans comparison and appraisal, thus had guaranteed technically feasible, in the environment permits, in economy reasonable, in economic efficiency remarkable.The paper relies on proposed the question, the analysis question and solved the question basic mentality, the synthesis have utilized the method which the theoretical analysis and the real diagnosis analysis unified. Through to the Guangzhou real estate market present situation analysis, the social economy environment analysis, obtains the market environment and the social economy environment all is supports the real estate project development this premise, then through customer demand analysis, market segmentation analysis, SWOT analysis, project efficiency analysis, The discovery future in five years will be the project in the region real estate supply and demand two prosperous times, the project latent expense community by the high end customer primarily, the project geographical position superior, the transportation convenience, the life necessary facility consummate, the ecology landscape environment are good, the project locates in the upscale estate, the project investment profit margin achieves 52.17%, is higher than the profession average rate of profit far, the project is feasible. Only then in reduction property development project implementation process blindness, enhances the property development enterprise the economic efficiency, promotes the city land to past, can impel the real estate market unceasingly perfect and the healthy development.